Led brand and retail go-to-market strategies, video, and content execution. The overall campaign out-performed expectations, leading to a 200% increase in assortent sales and over 15+M impressions across channels.
Managed and built concept for craft feature with Beni rugs at their Morocco factory and HQ.
Lead creative briefing process across all channels, including external video/production partners.
Collaborated with editorial to concept and execute on overarching craft narrative for product launch.
Oversaw all marketing channel executions, go-to-market launch plans, and collaborative content with vendor.
Briefed on-site video + stills content capture
Supported media strategy and press exclusives for launch.
Support seasonal stories, including creating and presenting brand presentations for leadership and retail teams.
Reporting out on campaign performance.
Campaign launch across print, digital, web, social, paid, and stores, with video + stills + pr content coverage.