Led brand and retail go-to-market strategies, video, and content execution.
Lead Geo & Territory marketing functions to align and deliver on brand goals.
Lead Brand Territories teams to execute seasonal plan & 365 Holistic Fitness Offense.
Brief creation, brand campaign management & agency relationship.
Cross-functional leadership: Retail, Wholesale/Partners, Nike Digital, NTC, NRC, Sport Marketing, Media (OOH, TV and streaming advertising), Consumer Insight, Data and Analytics.
Lead igniting 365 Fitness Offense across APLA, support co-creation of 365 Offense Playbook.
Lead Agency work for NWC trainers activation: UGC playbook creation resulting in an increase of positive social sentiment.
Support seasonal stories, including creating and presenting Deep Dive presentations for territories and defining KPIs.
Successfully led Captiv8 onboarding in APLA to measure NWC trainer’s ROI on social.
Guide territories to organize NWC events & activation: seeding, branding & programming.
SP24: Initiated dubbing for Korea Anthem, reached 20% over brand media KPIs.
SP24: SU24, FA24: Led Fitness marketing KPI establishment in alignment with brand and business goals.