Brand and marketing lead on go-to-market strategy
Lead North American marketing and execution of launch strategy acorss all channels
Briefed creation, brand campaign creative concepts, and channel marketing outlines
Collaborated with PR on targeted media exclusives
Cross-functional leadership: Retail, Merchandising, PR agency, Finance, and Editorial
Coordinated launch campaign across print, digital, paid, and retail channels
Media blast and launch announcement on key outlets including Design Milk, SightUnseen, and more
Created seasonal messaging around craft and quality, tied into season DWR marketing plans
Influencer gifting of Fortune + content creation lead
Press + VIP launch event during NYCxDesign week
Dedicated content photoshoot for launch go-to-market and teaser campaign