Led brand, retail, and channel go-to-market strategies for international launch campaign at iconic LA Stahl House.
Lead Geo & Territory marketing functions to align and deliver on brand goals.
Lead Brand and product teams to execute seasonal plan & 365 Holistic campaign launch.
Briefed creation, production, campaign management, and agency relationships.
Cross-functional leadership: Retail, Wholesale/Partners, Consumer Insight, Data and Analytics.
Support seasonal stories, including creating and presenting go-to-market plans for leadership, media, and retail field teams.
Successfully assisted in event execution at Stahl House, with VIP, influencer, Trade, and media partners attending a full house launch.
Leveraged CDP to target select GEOs and collection lookalikes for product launch messaging.
Worked with international Ellison Studios team to craft, concept, and execute on global launch strategy across multiple markets.